North American ingredient supplier CIRANDA announced a new partnership with Incredo to develop new clean-label sugar solutions at Supply Side Global in Las Vegas, Nev.
Incredo is the creator of Incredo Sugar, a clean-label sugar reduction solution. According to the company’s research, Incredo Sugar allows for up to a 70% reduction in sugar content while maintaining taste. The patented technology is made with real cane sugar and helps food manufacturers develop delicious, better-for-you formulations.
“We see an exciting market opportunity today in the clean-label sugar reduction space,” said Doug Audette, chief executive officer of CIRANDA. “Consumers want simple, recognizable ingredients in their food. Incredo Sugar delivers on those demands and exemplifies the forward-looking, clean-label solutions we strive to deliver to our customers.”
According to the company’s press release, CIRANDA will offer Incredo Sugar to customers looking to formulate products for bakery, bars, snacks, confectionery, nutraceuticals, spreads and fillings, among other applications.
“Our companies’ missions are well-aligned and we recognize CIRANDA’s stellar reputation for serving purpose-driven brands, many of whom are on the cutting edge of developing products that are better for people and our planet,” said Incredo’s chief executive officer Aldo Uva. “We look forward to further building the momentum of Incredo Sugar in the U.S. and Canada through our partnership with CIRANDA."
