Albert Tomás and Tony Belmonte have become the general and commercial managers, respectively, for Lluch Essence, who will work directly with the company's professional team.
Along with the new hires, the company has undergone a re-branding strategy in the last two years, including the relaunch of its website, as well as Christian Ritter who joined as Lluch Essence's global purchasing manager.
![[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/AdobeStock_567491029.6627d20446277.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
