Scent has been a surge of location-based fragrance launches in both fine fragrance and ambient forms. Rather than focusing on the notes of each fragrance for its description, these brands have chosen to recreate an experience with cities around the world or even mentally transport wearers with descriptions of far away places. Here are some of the latest launches:
A La Lune, a niche, London perfume brand, launched a new collection of fragrances designed to capture the essence of a remote destination.
Ashley Benson was inspired to create a fragrance line following her travels across Morocco and a visit with a fragrance merchant in Marrakesh.
East 12th offers scent notes of Damask rose, black cedar and zesty orange, inspired by New York City's East Village.
The Eighth offers scent notes of bergamot, musk and cashmere wood, inspired by Paris' Eighth Arrondissement.
Idle Hour was designed in collaboration with LA-based artist and photographer, Amanda Charchian. The name Idle Hour is described as alluding to the idea of memory, where time and space collapse. This sensuous feeling is familiar to Charchian’s days in Los Angeles, especially during a dusty, hazy magic hour at the end of the day before night falls.
Idle Hour offers scent notes of bergamot, pink pepper, cedarwood, iris, tonka bean, incense, musks, akigalawood and ylang-ylang.
724 offers scent notes of white sandalwood, aldehydes, bergamot, fresh white flowers, jasmine and musks.
Francis Kurkdjian, French perfumer and businessman, was quoted in the product's description on the company website, "There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a fragrance."