Actress Ashley Benson has launched Ash by Ashley Benson, a genderless fragrance brand featuring two scents.
Benson was inspired to create a fragrance line following her travels across Morocco and a visit with a fragrance merchant in Marrakesh.
East 12th offers scent notes of Damask rose, black cedar and zesty orange, inspired by New York City's East Village.
The Eighth offers scent notes of bergamot, musk and cashmere wood, inspired by Paris' Eighth Arrondissement.
In a press release from Scent Bird, Benson was quoted saying, “I had an experience in Morocco where I got to make my own fragrance. I got to be in front of all these different notes and a fragrance merchant walked me through how to layer different scents. Not long after that, I got this opportunity to create ASH. I loved and was inspired by my experience in Morocco, and I’ve always been a fan of fragrance, so I jumped on the opportunity.”
Additional Ash by Ashley Benson fragrances are set to launch in 2023.