![Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.](https://img.perfumerflavorist.com/files/base/allured/all/image/2022/07/dreamstime_246779975.62e194cbdc367.png?auto=format%2Ccompress&q=70&w=700)
Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.
Fragrance overperformed throughout the height of the COVID-19 pandemic, particularly in the United States. That trend has continued.
Fragrance overperformed throughout the height of the COVID-19 pandemic, particularly in the United States. That trend has continued.