Decoding the Fragrance Boom, Part 1

Aug 1st, 2022
Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.
Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.

Fragrance overperformed throughout the height of the COVID-19 pandemic, particularly in the United States. That trend has continued.

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