Hormel Foods’ Black Label is launching limited-edition wrapping paper that smells like bacon and features a decorative bacon weave pattern. A bacon wrapping paper kit is part of a charitable sweepstakes with winning entrants receiving the wrapping paper, gift tags and decorative ribbon in a bacon weave patterned box. Hormel Foods will donate $1 for every entry to the Salvation Army’s Angel Tree program, up to $10,000.
Hormel Foods partnered with Coolio to promote the bacon-scented wrapping paper launch in a video series called “Wrappin’ with Coolio.” In the series, Coolio demonstrates how to wrap gifts using Hormel Black Label Bacon Wrapping Paper and shares bacon-wrapped recipe ideas.
The bacon wrapping paper is the latest in a series of technology-led innovations by Hormel Black Label Bacon. Previous initiatives include Breathable Bacon—a bacon-scented face mask, the Black Market—a multisensory virtual reality experience and the creation of the world's first bacon-fueled motorcycle, according to the company.
Nick Schweitzer, senior brand manager for Hormel Black Label Bacon, says, "We believe that everything is better when it's wrapped in Hormel Black Label bacon. Heading into the holiday season, we wanted to show our fans how Hormel Black Label bacon can elevate the ordinary appetizer, entrée and even gift to something unexpected and truly extraordinary. Through this wrapping paper, we're bringing our product to life in a unique way that will help our fans make their gifts sizzle and be the talk of the holidays."