Juicy Couture Fragrances announced the launch of Just Moi, a new eau de parfum under the Revlon Fragrances umbrella. The launch builds on the legacy of the beloved Viva La Juicy collection and honors “the spirit of indulgence and self-expression” of the brand.
“For nearly two decades, Juicy Couture Fragrances has been a defining force in the perfume industry,” said Roy Rolleston, general manager of Revlon Fragrances. “As Revlon Fragrances continues to evolve, we remain dedicated to leading innovation while embracing the next generation of fragrance lovers who are eager for bold and exciting new scents.”
Just Moi eau de parfum was formulated by perfumers Gabriela Chelariu and Alexis Grugeon. Further, the perfume’s packaging is inspired by vintage French champagne glasses to evoke the boldness and femininity of the fragrance.
“Juicy Couture’s fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion,” said Christina Martin Pieper, executive vice president of lifestyle brands at parent company Authentic Brands Group. “With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression and individuality for years to come.”
Just Moi Eau de Parfum is available for purchase online at Ulta Beauty, Amazon, Macy’s, Moscov’s and Belk, with an in-store launch starting in early August.
Fragrance Highlights
Top Notes: Cacao blossom, magnolia, plum nectar
Middle Notes: Crème de cacao, vanilla orchid, jasmine sambac
Base Notes: Cacao bean, vanilla-ambrox, sandalwood, warm musk
