Fashion and lifestyle magazine Marie Claire UK announced the winners of its first fragrance awards on July 8, 2025. Fifteen winners were chosen from across the industry by a panel of industry experts and Marie Claire UK editors.
“As the beauty industry’s fastest growing category, perfume is a big business,” said editor Nessa Humayun. “But while we’re committed to platforming the newest innovations and disruptors, we know that scent is intrinsically linked to memory, and many of us have re-purchased and loved the same classic icons for years.”
2025 Winners
Best Classic Women’s Fragrance: Ormande Woman, Ormonde Jayne
Best Classic Men’s Fragrance: Bois Pacifique Eau de Parfum, Tom Ford
Best Fragrance Bottle: Allegra Baciami Eau de Parfum, Bvlgari
Best Eau de Extrait: Mentor, MIND GAMES
Best Eau de Toilette: Light Blue, Dolce & Gabbana
Best Disruptor: Mamajuju Eau de Parfum, Vyrao
Best Eau de Parfum: Blanche Absolu EDP, Byredo
Best Men’s Designer Fragrance: Brioni Eau de Parfum, Brioni
Best Women’s Designer Fragrance: Paradoxe Eau de Parfum: Prada Beauty
Best Highstreet Fragrance: Cosmic by Kylie Jenner, Kylie Cosmetics
Best Purse-Friendly Fragrance: Discover White Coconut Eau de Toilette, Marks & Spencer
Best Women’s Luxury Fragrance: Guidance 46, Amouage
Most Nostalgic Fragrance: CK One, Calvin Klein
Best Vintage Fragrance: Shalimar, Guerlain
Best Fragrance Collection: Les Essences de Diptyque, Diptyque
