Marie Claire Announces Winners of 2025 Fragrance Awards

The Marie Claire UK 2025 Fragrance Awards were chosen by a panel of industry experts and Marie Claire editors.
The Marie Claire UK 2025 Fragrance Awards were chosen by a panel of industry experts and Marie Claire editors.
tania_wild at Adobe Stock

Fashion and lifestyle magazine Marie Claire UK announced the winners of its first fragrance awards on July 8, 2025. Fifteen winners were chosen from across the industry by a panel of industry experts and Marie Claire UK editors.

“As the beauty industry’s fastest growing category, perfume is a big business,” said editor Nessa Humayun. “But while we’re committed to platforming the newest innovations and disruptors, we know that scent is intrinsically linked to memory, and many of us have re-purchased and loved the same classic icons for years.”

2025 Winners

Best Classic Women’s Fragrance: Ormande Woman, Ormonde Jayne

Best Classic Men’s Fragrance: Bois Pacifique Eau de Parfum, Tom Ford

Best Fragrance Bottle: Allegra Baciami Eau de Parfum, Bvlgari

Best Eau de Extrait: Mentor, MIND GAMES

Best Eau de Toilette: Light Blue, Dolce & Gabbana

Best Disruptor: Mamajuju Eau de Parfum, Vyrao

Best Eau de Parfum: Blanche Absolu EDP, Byredo

Best Men’s Designer Fragrance: Brioni Eau de Parfum, Brioni

Best Women’s Designer Fragrance: Paradoxe Eau de Parfum: Prada Beauty

Best Highstreet Fragrance: Cosmic by Kylie Jenner, Kylie Cosmetics

Best Purse-Friendly Fragrance: Discover White Coconut Eau de Toilette, Marks & Spencer

Best Women’s Luxury Fragrance: Guidance 46, Amouage

Most Nostalgic Fragrance: CK One, Calvin Klein

Best Vintage Fragrance: Shalimar, Guerlain

Best Fragrance Collection: Les Essences de Diptyque, Diptyque

More in Fragrance