Hormel Foods has announced its Breathable Bacon line of face masks scented like bacon, according to USA Today.
Hormel, known for its Black Label Bacon, uses pork-scented technology to create the masks.
Through October 28, 2020, Hormel is giving away free masks, and for every request it will donate one meal to Feeding America, up to 10,000 meals.
“We’re continually focused on innovation, from new products, to marketing and distribution, all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon. In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring Black Label Bacon closer to our fans," said Nick Schweitzer, senior brand manager.