Create a free Perfumer & Flavorist account to continue reading

Furla Releases New Fragrance Collection

Nov 5th, 2020

Hannah Fink

Furla's fragrance collection. Photo: FAnn Parfumerie.

Furla's fragrance collection.
Photo: FAnn Parfumerie.

Furla has partnered with Mavive Venezia to release its first fragrance collection, per RetailTimes.

Related: Lovely You by Sarah Jessica Parker

The project, Furla Fragrance Collection, contains five fragrances. Each are available in 30 ml (€43) and 100 ml (€85).

The fragrances and key notes include:

Magnifica:

Head: mandarin, blue lavender, peach
Heart: gardenia, white rose, lily of the valley
Base: amber, orchid, sandalwood

Irresistible:

Head: lily, freesia, absolute of orange blossoms
Heart: white camellia, tuberose, violet
Base: cypress essential oil, white wood, Orcanox (a Mane trade name)

Romantica:

Head: blackcurrant, davana essential oils and coriander
Heart: peony, jasmine chord, Mugane (a Mane trade name)
Base: sandalwood, patchouli essential oil, vanilla

Favolosa:

Head: grapefruit, essential oils of green mandarin and velvet
Heart: peony, essential oil of magnolia, absolute of jasmine
Base: Orcanox, sunny wood, white musk

Preziosa:

Head: saffron, pink pepper, bergamot
Heart: essential oils of rose and geranium, freesia
Base: vanilla, Ambramone (a Mane trade name), leather

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats

Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.

Today’s breakthroughs are delivering greater diffusion, longer-lasting impact, richer textures and entirely new interpretations of beloved floral notes.

Disrupting the Bouquet: New Floral Fragrance Materials

Redefining rose, jasmine, muguet and more with emerging technologies.

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

How AI Actually Picks Your Fragrance

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.

Snif Expands Ulta Beauty Partnership With Nationwide Rollout of Notewrks Men's Fragrance Line

Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.

'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.

L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch

Gucci represents a massive opportunity because the beauty business remains relatively small compared with the strength of the fashion house.

Dossier Taps Former Coty and J&J Executive Stefano Curti as Executive Chairman

Dossier CEO Sergio Tache described the appointment as a pivotal moment for the company.

The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.

Carlos Benaïm Revisits White Diamonds With IFF's Natasha Côté-Mouzannar for a Modern Icon

The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.

Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'

Takasago Perfumer Michelle DeFina Crafts Mineral-Floral Signature for Megan Moroney's Debut Fragrance, Calliope

The composition reflects the continued popularity of mineral-amber floral fragrances.

The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.

Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years

The launch pays tribute to the original Vendetta.

Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.

Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.

Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize

Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.