Ralph Lauren Fragrances announced award-winning artist Usher as the face of its new fragrance, Club New York Eau de Parfum. This marks Usher’s first fragrance campaign and Ralph Lauren Fragrances’ first partnership with a major musician.
Usher is the winner of eight Grammy Awards, eight American Music Awards and seven BET Awards, including the BET Lifetime Achievement Award. He founded Usher’s New Look Foundation in 1999, a non-profit organization aimed at assisting under-served children and adolescents.
“I have the greatest respect and admiration for what Mr Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances,” Usher said. “This is a brand that represents the best of who I want to be as an entrepreneur, a creator and a man. I’m inspired and energized – this partnership feels like coming home.”
Usher will be the face of Ralph Lauren’s Club New York Eau de Parfum, a fragrance inspired by Manhattan’s golden age. The brand’s press release describes the fragrance as a celebration of New York’s “modern energy, authenticity and enduring excellence.”
Charles Finaz de Villaine, global president of Ralph Lauren Fragrances, added, “Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever. Usher is the dream artist to bring this power, creativity and boldness to life.”
Fragrance Highlights
Fragrance Family: Fougere, ambery, fruity
Key Notes: Black currant accord, Bourbon vanilla, sandalwood
