Comparing Notes: Adding Soul Back Into Fragrances


Genet Absolute: Creating a “Real Flower” For Jill Costa, a perfumer with Bell Flavors & Fragrances, genet absolute is a “personal material.” A decade ago, Costa, an American, moved to Holland. Every morning, like many natives, she rode her bike to work through heather fields. It was winter, a dreary, colorless time of year. In the spring, however, everything changed. All of a sudden, she says, the fields sprouted with countless yellow flowers, “the most beautiful plants I’d ever seen.”

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