Fragrance | Perfumer & Flavorist

hello whipped fluoride toothpaste is available in two flavors: mellow mint dream and peppermint stick

hello Launches Whipped Toothpaste

New innovation features a unique shape and texture for a new sensory experience.

The collection, available in both candles and diffusers, includes fragrance notes designed to evoke the brain and body’s relaxation response.

Blueme Fragrance Introduces Neuroscience-Backed Sleep Scent Collection

The acquisition will allow MANE to strengthen its innovation and scientific understanding in smell, taste and trigeminal sensations.

MANE Group Acquires ChemoSensoryx Biosciences

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Augeo® Clean Multi, a high-performance solvent, has emerged as a key solution, particularly for enhancing fragrance delivery and overall cleaning efficacy. Derived from a renewable source, Augeo® offers a unique combination of technical benefits, sustainability, and safety characteristics.

2026 Pf I Roma Scents Cover Image

[podcast] iRoma’s Innovative Approach to Disrupting the Perfume Shop Experience

Co-founders Avner Gal and Erin Berry explain how iRoma’s AI Wizard can help create a personalized fragrance shopping experience for the consumer and help retailers do their jobs more efficiently.

COSMIC INTENSE includes fragrance notes of blood orange, amber, vanilla and musk.

Kylie Cosmetics adds COSMIC INTENSE to Fragrance Lineup

COSMIC, Jenner’s first launch in the fragrance space, is a warm floral perfume launched in 2024.

The work will be carried out by general contractor GSE in two phases.

PARFEX Breaks Ground on New Grasse Industrial Site

Company officials hope this investment will provide PARFEX with more efficient facilities aligned with its growth ambitions.

Bath & Body Works used sales data to determine the top fragrances in four categories.

Bath & Body Works Reveals Most Loved Fragrances of 2025

The top picks included new additions to the brand’s portfolio as well as returning favorites.

The collection fragrance, Daydream, includes notes of cherries, jasmine and marshmallows.

Hotel Collection Collaborates with Museum of Ice Cream to Launch New Home Fragrance Collection

Each product is available in the exclusive collaboration scent Daydream, inspired by Museum of Ice Cream’s signature dreamlike aesthetic.

TANAKA, founded in 1885, is a leader in Japan for precious metals and serves a variety of industries.

TANAKA Precious Metal Group and TANAKA MIRAI Lab Create Perfume Inspired by Gold

The fragrance is described as a “noble, floral, oriental scent” with notes of rose, iris and oud.

Company officials hope that the partnership will help expand New Directions’ footprint in the United States and build a comprehensive e-commerce-enabled platform to serve its customers.

New Directions Aromatics Partners with Aromatic Fragrances International to Create Specialty Ingredients Platform

“We built Aromatic Fragrances in an effort to make fragrance innovation accessible and reliable for growing brands,” said co-founder Sean Riordan.

IMCD has over 80 application laboratories across 60 countries to offer co-creation and formulation support.

IMCD Opens New Life Science Hub in Cologne

The Cologne site will combine three specialized laboratory areas under one roof.

Burberry Her Parfum includes fragrance notes of cherry, pear, vanilla, moss and musk.

Burberry Introduces New Burberry Her Parfum Featuring Olivia Dean

The fragrance is described as a “fruity yet profound gourmand” scent.

We’re in an era of maximalism.

Editor's Note: More is More