Fragrance | Perfumer & Flavorist

For decades, the flavor and fragrance industry has operated within a relatively stable classification system. Ingredients were broadly categorized as natural extracts, fermentation-derived materials or synthetically produced molecules. These distinctions were largely sufficient when production routes were clearly separated and molecular identity aligned closely with manufacturing method. However, these boundaries are becoming increasingly difficult to define.

When the Molecule Is the Same, but the Label Isn't: How 'Natural' Keeps Its Edge

How maturing biocatalytic production routes are reshaping long-standing distinctions between “synthetic” and “natural” aroma ingredients in the flavor and fragrance industry.

Unlike traditional sleep technologies that focus primarily on tracking metrics or rely on external interventions, Kimba claims it uses a closed-loop system that continuously learns from individual sleep patterns. The platform reads sleep behaviors, selects targeted scent formulations, delivers scent at optimized moments throughout the night, measures responses and recalibrates future experiences.

Kimba Raises $5.4M to Bring AI-Powered Scent Science to the Future of Sleep

Startup combines olfactory neuroscience, artificial intelligence and personalized scent delivery to create a new category of non-pharmacological sleep technology.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

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A Look at ABT’s New Materials at FlavourTalk 2026

A Look at ABT’s New Materials at FlavourTalk 2026

IFF is debuting the technology in fabric care with Floral Fusion, the first Sensora fragrance designed specifically for liquid laundry detergents. Part of the company's fragrance experience enhancer portfolio, Floral Fusion releases refined floral notes on dry fabrics after washing, enriching the fragrance beyond its original scent signature.

IFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performance

While encapsulation has long been associated with fabric care and controlled scent release, the partnership signals a growing shift toward applying the technology to prestige fragrance formats, where performance, sensory experience and formulation flexibility are becoming increasingly important differentiators.

Givaudan Accelerates Focus on Alcohol-Free Fine Fragrance with Strategic Microcaps Partnership

The New Rules of Fragrance Growth: Jean Madar on Scent's Next Phase

A May 2026 forecast from De Monchy predicts a further 12.9% reduction in the Brazilian orange crop, marking the sixth consecutive small harvest heavily impacted by greening.

Navigating Feedstock Shocks, Climate Disruption and Regulatory Fragmentation in Global Aroma Chemicals

Naphtha shortages, citrus disease, and geopolitical turmoil collide to reshape aroma chemical sourcing.

CEO Mike Size is expanding the company’s supplier alliance strategy to accelerate innovation, shorten lead times and bring next-generation ingredients to market faster.

From Supplier to Strategic Partner: Inside Penta’s Growth Playbook with Greg Robertson and Mike Size

How one ingredient supplier is transforming itself into a strategic powerhouse through supply chain innovation and customer integration.

World Perfumery Congress Debuts Signature Scent During 'From Screen to Scent' Panel

The custom fragrance was diffused throughout the room, adding an immersive sensory layer to a conversation centered on how consumers discover, evaluate and purchase fragrance in an increasingly digital world.

Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

Designed to meet growing consumer demand for natural, clean-label ingredients, BioSymphony™ is an innovative portfolio of natural flavors crafted directly from nature’s finest ingredients.

A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.

dsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honor

Two legendary perfumers just earned fragrance's most exclusive title in eight years.

Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership

Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.

Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'

How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

In practical terms, businesses are looking for flavorists, application scientists, sensory specialists and formulation experts who can work with stevia variants, Reb M, thaumatin, sweet proteins, sweetness enhancers, bitterness blockers, masking systems, fibers, fats and texturants to rebuild a complete product experience.

Five Specialist Skills Driving Real Hiring Activity in Flavor and Fragrance

Pet food, fragrance compliance and texture innovation are reshaping F&F hiring priorities right now.

The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.

Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal

The Ulta rollout follows the company's official launch on Amazon earlier this year.

The new awards program recognizes exhibitors whose ingredient innovation, technological advancement and sustainability initiatives are helping shape the future of perfumery.

Mane, Givaudan and Pura Take Top Honors at Inaugural WPC Exhibitor Awards

From encapsulation tech to a unique co-extraction, winners brought newness to the fragrance industry event.