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Recent in Fragrance (page 5 of 43)

Deciem Launches New Fragrance Brand, Avestan

Avestan's lines include eau de parfum, parfum concentré, a lifestyle line made up of shampoo, conditioner, body wash, body lotion, and bubble bath, and what the company is calling "fragrance for paper."

Hope Sprays: Fragrance Donates All Profits to Fight Depression

Named after the founder’s mother, Hope: The Uplifting Fragrance from the Hope for Depression Research Foundation (HDRF) includes notes of lily of the valley and tuberose.

L’Oréal and Proenza Schouler Release Arizona Fragrance

L’Oréal and Proenza Schouler have released Arizona, a fragrance for the modern woman, inspired by the state's landscape.

Firmenich: Beyond Muguet

Firmenich recently decided to group its unrivaled collection of fresh and transparent florals under a single name, beyond muguet. The collection embodies a new creative approach to universal floral notes.

Takasago International Corporation's Biomuguet

Biomuguet is a 100% bio-based and biodegradable ingredient that harmonizes well with marine and citrus notes and that can be used as an alternative to classic muguet ingredients without IFRA restrictions.

Bedoukian Research's Vionil (10% in Dipropylene Glycol) (BRI 640DPG)

Vionil is a long-lasting ingredient with an intense green floral character, particularly violet, accompanied by subtle notes of walnut. At trace levels, this powerful nitrile is excellent for adding green floral notes to fragrance applications where aldehydes are not stable.

Natural Advantage's Methyl Dihydrojasmonate

Methyl dihydrojasmonate is a delicate floral scent. In fragrance, it gives bright elusive jasmine-like lifts and extended substantivity, and in tea, it adds a sweet aromatic lift to it.

Disruption in Disclosure

As the industry continues to refine its meaning of natural, consumers are increasing their demand for products and increasingly asking for more transparency.

Beyond Muguet

We describe herewith the important milestones in the evolution of the lily of the valley odorant family, as well as recent advances towards the creation of a portfolio of sustainable and biodegradable captive ingredients.

The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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