ADM has highlighted four trends in its 2024 Flavor & Color Trend Predictions report, which put self-expression and individual wellness goals top-of-mind for consumers across regions.
The top trends were identified through a look into consumer purchasing behavior and trends both online and offline and across industries beyond foods and beverages.
- Luxe Self-expression: This trend centers on the curated consumption of products with maximum impact.
- Dare to #Dupe: Economical offerings that credibly replicate consumers’ beloved products are expanding beyond fashion and personal care into the food and beverage segment.
- Health Without Stealth: Today’s shoppers are seeking out functional foods and beverages that support holistic health, from relaxation to hydration and mental to physical wellness.
- Breaking Boundaries of Taste & Color: Consumers are clamoring for vivid food and beverage creations that are accelerating the shift from new to now.
Hélène Moeller, vice president of global product marketing for flavors and colors at ADM, said, "Color trends, and corresponding flavors, in foods and beverages provide unique insights into the human condition, revealing how we are responding and adapting to macro forces far beyond the table. From focusing on well-being for themselves and the planet, compounded by concerns for affordability, the color and flavor trends we identified in this report indicate what foods and beverages consumers will reach for on product shelves. Color is at the epicenter of the food, fashion and content that the world consumes. We also know that flavor trends are dynamic, affected by cultural events, viral social media phenomena and emerging consumer tastes.”
