Italian citrus ingredients producer Agrumaria Reggina has rebranded as Agrumaria, unveiling a new corporate identity designed to reflect its evolution from a regional citrus processor into an international supplier serving the food, beverage, fragrance and beauty industries.
The new logo incorporates a stylized drop, intended to symbolize the company's core expertise in transforming fruit into essential oils, juices and specialty ingredients through processing and formulation technologies.Agrumaria
Over the past four decades, Agrumaria has expanded beyond its Southern Italian roots, establishing a second production facility in Egypt, commercial offices across North America, Europe, Africa, the Middle East and India, and an R&D center in Milan.
Despite the broader footprint, the company says citrus remains at the heart of its business. Its portfolio includes essential oils, juices, concentrates and fruit-derived ingredients used in applications ranging from beverages and flavors to fine fragrance and personal care.
"Our new brand was born from that vision," said CEO Felice Chirico. "A new positioning that expresses who we are in a clearer, simpler, cleaner way."
The CEO adds, “Stories evolve. If you know Agrumaria, you know how much evolving defines us. We do it constantly: in our products, our locations, our initiatives, our people. Always with the same purpose: to evolve as our customers evolve, and as their consumers do. Our new brand was born from that vision. A new positioning that expresses who we are in a clearer, simpler, cleaner way.”
Chirico adds, “Today a new story begins for all of us at Agrumaria. In Italy, in Egypt, in the United States, in India. Everywhere we operate. A new path that defines who we already are, and above all who we want to be: for our customers, with our people. We are Agrumaria. A Nature-Inspired Family Company for Nutrition & Beauty.”
The new logo incorporates a stylized drop, intended to symbolize the company's core expertise in transforming fruit into essential oils, juices and specialty ingredients through processing and formulation technologies.
The rebrand reflects a broader trend among ingredient suppliers seeking to unify increasingly global operations under streamlined corporate identities while emphasizing technical capabilities beyond their original commodity roots.
