In a recent conference, chief growth officer at Mondelez, Mark Clouse, announced a new commitment to remove artificial colors and flavors from their brands by 2020.
Clouse was reported saying that consumers are demanding more from their snacks, and that well-being is the biggest opportunity for growth in the snack industry. Clouse presented that a greater focus on well-being innovation is already impacting their portfolio positively, and reported a goal of targeting 50% of revenue in well-being snacks by 2020.
Mondelez goals for 2020 include:
- Reduce saturated fat by 10%;
- Reduce sodium by 10%;
- Increase whole grains by 25%;
- Simplify ingredients;
- Remove artificial colors and flavors; and
- Execute front-of-pack calorie labeling globally.