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Reese's Launches Ultimate Peanut Butter Lovers Cups

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Reese's Ultimate Peanut Butter Lovers Cup is set to debut April 2021.

Reese's brand has announced the launch of a new Reese's  Ultimate Peanut Butter Lovers Cups for a limited time only, in honor of National Peanut Butter Lovers Day.

Related: Flipz Launches Two New Snacks

The Ultimate Peanut Butter Cup contains no chocolate. Instead, it is stuffed with the same Reese's peanut butter on the inside but has a 100% peanut butter candy-flavored shell on the outside. 

Reese's Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021. 

Margo McIlvaine, Reese's brand manager, said, "While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about. The frenzy that comes with changing an icon like the Reese's Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream!"

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