Reese's Introduces Organic Peanut Butter Cups

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The peanut butter cups are certified USDA Organic and Non-GMO verified. Photo: The Hershey Company.

Reese's brand has announced the launch of Organic Reese's Peanut Butter Cups, available in dark and milk chocolate. 

Related: Hershey Announces 2021 Spring Launches

The Organic Reese's Peanut Butter Cups will be available in dark and milk chocolate nationwide beginning February, 2021 in a 1.4 oz pack (SRP: $1.99).

Reese's brand becomes the first mass chocolate brand to offer an organic option. It is certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified.

Also available in a new organic offering is Organic Hershey's milk chocolate and special dark chocolate bars in a 1.55 oz pack (SRP: $1.99) also coming to shelves February, 2021.

Eric Newton, brand manager Reese's Organic said, "We're continuing to expand our product line so there is a Reese's cup for nearly everyone. When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren't settling until everyone can enjoy a Reese's product." 


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