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Pop-Tarts Debuts Mystery Flavor

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Fans can share their guesses of the Mister E Pop-Tarts flavor for a chance to win prizes. Photo: Courtesy of Kellogg Company.

Pop-Tarts has announced the release of its very first mystery flavor, Pop-Tarts Mister E.

Related: Sour Patch Kids Releases Mystery Flavor

Pop-Tarts is inviting fans to join in by sharing their best flavor guesses for a chance to win prizes. To enter for a chance to win, fans can scan the QR code on a box of Mister E Pop-Tarts to visit the sweepstakes entry site.

Pop-Tarts Mister E will be available this month at retail stores nationwide in both 8-count and 16-count boxes.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

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