New World Perfumery Congress (WPC) session announcement! The excitement continues to build as we grow closer to the return of the congress. The latest session announcement includes two Mane representatives:
Future-proofing Fragrance: Impacts of Gen Z & Millennials
Gen Z and millennials have become immense growth engines for the fragrance industry, while evolving demands in terms of sourcing, formulation, inclusion and beyond. Samantha Mane, general manager EMEA, and perfumer Alex Lee, both of Mane, will take the stage to discuss the nuances of these emerging fragrance consumers and their impacts on the fragrance industry—from fragrance house to marketplace. Attendees will come away with a view of how these generations will reshape the world of scent.
In addition, the event will feature a bustling expo hall featuring unique fragrance ingredients from every corner of the globe, as well as the latest scent technology innovations.
New to WPC 2022, the closing night of the congress will feature an evening ceremony for the American Society of Perfumers Awards and the 8th Annual Art and Olfaction Awards, thereby honoring the worlds of traditional, artisanal, independent and experimental perfumery.
It has been four years since the record-breaking WPC was held in Nice, France, which hosted more than 1,800 attendees, including more than 200 perfumers. Following an unprecedented period of upheaval, this coming event is set to be one of the most exciting yet.
Visit www.worldperfumerycongress.com to learn more and register.