Creative Approaches to Naturals in Fine Fragrance

In this session, Givaudan perfumers dissect the changing landscape of naturals and the impact on the olfactive horizon.
In this session, Givaudan perfumers dissect the changing landscape of naturals and the impact on the olfactive horizon.

The World Perfumery Congress (WPC) is returning to Miami Beach, Florida June 29-July 1, 2022, and early bird rates are now available for attendees. Visit worldperfumerycongress.com to join in the fun.

The 2022 World Perfumery Congress' lineup of perfumers will include Givaudan's Vice President of Perfumery, Rodrigo Flores-Roux alongside Senior Perfumer Stephen Nilsen, who will present, "The Origin of Dreams: Musings of a Chemical Engineer and a Botanist on Today's Creative Approaches to Naturals in Fine Fragrance."

In this session, Givaudan perfumers dissect the changing landscape of naturals and the impact on the olfactive horizon. In this session, a passionate botanist and chemical engineer exchange varying perspectives and distinct approaches on formulating with naturals in fine fragrance. In the midst of a proactive wellness revolution, the discussion will highlight how to balance the craft of perfumery while satisfying the movement towards a natural mindset.

Registration is now open

The WPC is the global stage for fragrance artistry, ingredients, technology, brands and business. The 2022 congress will address the future of the industry. WPC 2022 will be held in person followed by a Virtual Congress.

Prepare for a lineup of the industry’s global innovation leaders, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more.

Early bird rates are now available for the three-day conference for $1,850. Attendees can also snag tickets for chosen days of the conference, as well as grab a ticket for the Fragrance Reunion Celebration on June 30. 

There is also a perfumer rate discount** for the three-day conference package ($1,250), more details can be found on the registration page.

** Qualified Perfumers is defined as trained perfumers working within the fragrance industry who are recognized as a perfumer (trainee, evaluator, etc) by an accredited perfumery society such as the ASP, SFP, BSP, etc. The WPC will vet qualifying applicants requesting the perfumer discount rate through these association partnering organizations. This discount only applies to perfumers who register for the three-day event. No perfumer discount applies to one or two-day event registration.

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