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The billboards have a hidden compartment that stores the fast food restaurant's fries.

Report: McDonald's Displays French Fry-Scented Billboards in the Netherlands

Food & Wine reports that the billboards were created as an experiment to see if passersby could identify the scent, as they were strategically placed approximately a tenth of a mile from a McDonald’s location.

The Bar A Parfums allowed attendees to choose from a mass selection of fragrances created by Givaudan perfumers.

Givaudan Haute Parfumerie Exhibition Explores Past, Present & Future of Fine Fragrance in NYC

Take a look inside of the temporary exhibition in NYC.

The thematic videos are designed to share the full scope of IFRA's impact on the global fragrance industry.

IFRA Releases Inaugural Video Annual Report for 2023

“This Annual Report not only reflects on our progress but also sets the direction for our future initiatives,” said Martina Bianchini, President of IFRA.

The vote is said to confirm the text agreed between the co-legislators and will help support the future of the natural ingredients used in cosmetics and fragrances.

European Parliament Votes to Approve Revision of Chemicals Rules

The vote is said to confirm the text agreed between the co-legislators and will help support the future of the natural ingredients used in cosmetics and fragrances.

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

Gourmand Fragrances Trending in Consumer Searches in 2024

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF,' said Hans Holger Gliewe.

IFRA Adds 3 Members from FCA, IFF and Mane to Board of Directors

“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF," said Hans Holger Gliewe.

Sarah Montelaro, manager of Technology, shared 'The launch of our new website is just a small glimpse of the future for our company and the relationships we are building with our customers.'

Avant Organics Debuts Revamped Website

Sarah Montelaro, manager of Technology, shared "The launch of our new website is just a small glimpse of the future for our company and the relationships we are building with our customers."

James Krivda is currently serving as the president of The American Society of Perfumers.

Robertet Appoints James Krivda as Senior Perfumer

The company shared that Krivda will report to Jérôme Epinette, senior vice president of the Fragrance Division.

The European Federation of Essential Oils (EFEO) is set to host its 2024 conference on May 30, in Grasse, France.

EFEO Announces Speakers for 2024 Conference to be Held in Grasse

The speakers will address the scientific platform needed to support the 5-year reprieve given by the European Union from the MOC’s to all plant-based materials extract, including essential oils.

“Beyond Acacia is the next step in Alland & Robert’s commitment to a more sustainable future,” said Michael Sutich, director of Business Development at Farbest Brands.

Farbest Brands Unveils Beyond Acacia Using High-density Granule Production Process

The high-density granules is said to allow for higher dispersibility and improved solubilization, even in cold manufacturing processes, reducing foam and dust during processing.

The Fragance Workshop will review three ingredients designed for perfumery usage.

ACS International Hosting Fragrance Workshop for Perfumers in New Jersey

The Fragrance Workshop will review three ingredients designed for perfumery usage.

The center’s facilities are said to include advanced laboratory equipment, including a demo kitchen, application lab and innovation space where product concepts can be presented and tested.

IFF Debuts Co-creation Center in Wageningen to Drive Research and Innovation

The center’s facilities are said to include advanced laboratory equipment, including a demo kitchen, application lab and innovation space where product concepts can be presented and tested.

GCI and Acelim are growers, processors and suppliers of lime-based products, including fresh limes, lime essential oils, lime juice, and lime peel.

Berjé Inc. Acquires Global Citrus International and Acelim del Peru

GCI and Acelim are growers, processors and suppliers of lime-based products, including fresh limes, lime essential oils, lime juice, and lime peel.

dsm-firmenich's repurchase concludes the program to repurchase 500,000 shares for a total consideration of €51.6 million.

dsm-firmenich Completes On-Market Repurchase of 500,000 Shares

This repurchase concludes the program to repurchase 500,000 shares for a total consideration of €51.6 million.

From 2030, Symrise aims to operate net zero for direct emissions (Scope 1) and indirect emissions from purchased energy (Scope 2).

Symrise Shares Achieved Targets in Sustainability Record 2023

Symrise highlights upcoming milestones and recent sustainability accomplishments.

James Kim, Ph.D., senior vice president of Science & Regulatory Affairs and Jessica Eason, manager of Environmental & Scientific Affairs.

ACI Promotes James Kim to Sr. VP & Names Jessica Eason as Mgr. Environmental & Scientific Affairs

“The addition of Jessica and the promotion of Jim Kim will strengthen ACI’s technical and regulatory team, continuing ACI’s legacy as a leading science-based organization,” said Melissa Hockstad, ACI President & CEO.

”We are pleased with our very good start to 2024, driven by strong momentum in our established business and a high level of new wins.” Gilles Andrier, CEO.

Givaudan Announces 12.6% Increase in Q1 Sales for 2024

Givaudan shares Q1 sales report highlights and ambitions.

Francis Kurkdjian, the perfumer and artistic director behind Maison Francis Kurkdjian.

Francis Kurkdjian Talks Perfumer Recognition, Evolving Industry Demands & Fragrance's Next Frontier

Throughout the interview Kurkdjian touches on adjusting to evolving career demands, perfumers in the spotlight, current trends, recent launches and the upcoming three-day WPC event set for June 24-27 in Geneva, Switzerland.

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