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Adesmia Boronioides, also called Paramela belongs to the family of Fabacea. It is a small bush that grows up between 0.4 and 2 meters high.

Inside Paramela Essential Oil: Perfumery Usage, Chromatographic Profile and Chemical Composition

The olfactory profile of this oil is unusual and very interesting with great tenacity and fixation.

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India: The Crossroads of Flavor and Fragrance

There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.

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Scent and the Spirit - Sufism’s Fragrance of Love

One of the world’s most sublime mystical traditions, Sufism views scent as the spirit’s essence.

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The Art of Perfumery: An Orchidia Education

"Ooh, smell this!" she delights, twisting the cap off a new shampoo discovery, and leaning into her shopping companion. "It smells so good. It reminds me of (pause) something ..."

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Relighting the Flame

As scented candles lead the way in air care, fragrance compositions are more creative than ever, while technical considerations explore natural waxes and solvents for a more eco-friendly label.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends

The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.

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Endpoint: Look Both Ways

A yearly recap of F&F’s research highlights and what’s to come for 2018.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

CEO Erik Fyrwald said, 'Our goal is to remain an innovation-driven company, serving diverse sectors such as home and personal care, food and beverage, and health and wellness.'

IFF 2025 Fragrance Leaders & Newsmakers

IFF's company leaders outline the past year of achievements and the milestones the company has hit over its 60-year history.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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Exploring Oud through Two Eastern Traditions

While many modern western brands market perfumes with oud on the label, this enigmatic scent has been a part of great eastern traditions, namely India and the Arab world, for over a thousand years.

On a 1-10 scale of the importance of scent, “scent in my bathtub products” received 9.3.

5 Trends Shaping the Bath & Body Care Industry

Scent experiences, line extensions, collaborations, body sprays, and hand care are leading the way in bath and body care innovation.

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The Juice: Dr. Jenny Tillotson and eScent

The world of smart biosensors, drug delivery systems, personalized fragrance, individual scent bubbles; the ability to turn fragrance on and off—and a new era of second-skin fabrics with fragrance delivery systems embedded into them—would be here by 2017.

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Scent & Spirit: Shamanism and Scent

What does mysticism smell like? We venture away from the glossy perfume counters of today and into the fumes of the past where our ancestors used scent as a portal to explore transcendence and magic.

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Christophe Laudamiel: Perfumer of the Future

Christophe Laudamiel has spent his career eagerly embracing what he sees as the future of fragrance, and in some ways he already lives there.

Reimagining protein at Firmenich's Green Protein Symposium in Geneva.

2018 Leaderboard: Firmenich Invests in Supply Chain

Responding to consumer demands and raw material volatility, Firmenich has made a number of global infrastructure investments in 2018, which has led to growth and expansion.

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