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Type: Article
Trends
Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Fine Fragrance
The Future of Fragrance: World Perfumery Congress 2016
This year's congress brought together more than 1,100 attendees worldwide to discuss what makes "scents" in fragrance sustainability.
Trends
Forward Thinking: The Natural Evolution
Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.
Trends
Forward Thinking: Fragrances of the Moment
Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.
Trends
Forward Thinking: Fragrance Frenzy
Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.
Ambient Scent
Forward Thinking: Scented Air
Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.
Trends
Forward Thinking: Hair Flair, Fragrance and Care
Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.
Ingredients
Non-Alcoholic Solvents in Multifunctional Fragrances
By replacing alcohol as the carrier solvent with biology-based hydrocarbons (BBHCs), it becomes possible to design and manufacture entirely novel multifunctional products that straddle the line between perfume and beauty care while carrying an “all-natural” certification.
Fine Fragrance
Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
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