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Mint, other herbs and botanicals are breathing new life into culinary dishes, confections, dairy products, baked goods and beverages.

5 Unexpected Mint Pairing Combinations in Culinary Flavors

Push the envelope on traditional flavor combinations and culinary applications with mint and spices.

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Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F

In a Q&A with Amy Marks-McGee, we learn how the F&F industry is driven through various wellness brands and products. She dives in further with explaining how delivery systems and sustainability are driving wellness product development.

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Meeting Perfume at the Crossroads With The Institute for Art & Olfaction

The Institute for Art and Olfaction (IAO) offers an intimate space for one to explore fragrance and develop a personal language with fragrance.

This past year has seen both a leadership change at the headquarters in Japan and a full renovation of the innovation center in California.

T. Hasegawa 2025 Flavor Leaders & Newsmakers

T. Hasegawa's leaders explain the approach to the company's "no-compromise" solutions.

Okhade shares some insight into how, as a perfumer, she views the world of color and turn those colors into ingredients on her palette.

6 Florals That Inspire Agilex Perfumer Neha Okhade

Neha Okhade discusses six florals to keep on your radar when formulating.

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The Role of Microorganisms and Enzymes in Traditional and Vegan Flavor Profiles

As demand for plant-based alternatives continue to grow, it’s important to consider the role thermal processing and microorganisms play in creating traditional dairy flavors, so we can continue to evolve vegan flavor profiles.

In 2024, Symrise's Taste, Nutrition & Health segment achieved a turnover of approximately €3.0 billion, representing 63% of the company's total revenue.

Symrise 2025 Flavor Leaders & Newsmakers

Company leaders describe how they are using patented technology and sensory innovations to ensure its flavors are both delicious and nutritious.

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Organoleptic Characteristics of Flavor Materials: March 2016

This month’s column features the live Flavorcon session held on November 15, 2015. Normally for each material, only common descriptors are listed. For this issue, however, all remarks have been included to show the full range of perceptions from the panel and audience.

According to Mintel, 36% of Millennials, 35% of Gen Z and even 16% of Gen X and older drinkers buying nonalcoholic beer, wine or spirits to replace alcohol.

How Mouthfeel Can Make Mocktails More Like Cocktails

Alcohol alternatives need to capture the spirit of why people drink to begin with—incorporating all aspects that replicate the sensory experiences of a traditional cocktail.

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F&F Literature Review: Value-added F&F Materials

Value-add occurs in flavor and fragrance development, too. In some cases, it’s a material that supports a natural or clean label claim. In others, it’s a process that yields extracts of a higher purity or activity; or materials with health, wellness or benefits beyond their basic flavor or fragrance function.

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2019 Leaderboard: Firmenich Expand in Tech and Plant-based Innovation

During 2018, the Geneva-based F&F house expanded its tech-driven innovation and responded to demands for natural and plant-based proteins.

Haffenden shares, 'My career in the food and beverage industry has always centered on the innovative application of flavors, a path significantly shaped by mentors who championed boundless exploration.'

Chief Flavorist Luke J.W. Haffenden, Ph.D., Talks Trends of Interest & Industry Journey

The Mosaic Flavors chief flavorist also shares advice for up-and-coming flavorists, how the job has evolved and more.

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F&F Literature Review: Smell It to Believe It

In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.

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Beyond the Smoke: Cannabis Flavoring in 2018

Despite the controversy, the cannabis industry is a force to be reckoned with, especially in the realm of flavoring.

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The Intimacy of Our Senses

In this literature review, we examine the closeness of our senses and how attraction, society and place might play a role in how we taste and smell.

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Indian Sandalwood Returns to the Perfumer’s Palette

Industry perfumers muse about the rare Indian sandalwood’s (Santalum album) earthy and complex notes sought after in fine fragrance formulations.

While traditional flavors are still popular among consumers, confectioners continue to experiment with bold flavor profiles that appeal to consumers that would like to be more experimental.

Exploring Evolving Consumer Tastes in Modern Confectionery

Discover the latest market research in consumer trends and recent innovative launches in the space.

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Anosmia Explained: A Sit Down with Dr. Rawson

Anosmia has been linked to coronavirus as a possible symptom by ENT UK. P&F's Alex Mackenzie was able to sit down with Nancy Rawson, Ph.D., Associate Director and VP at the Monell Center to learn more on this newly identified symptom.

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