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Section: Fragrance > Trends
Ambient Scent
Air Care Report: P&G Takes on Hotel Smell
The Hampton Inn hotel chain has released traveler survey results that show fragrance expectations are changing, an opportunity Procter & Gamble's Febreze brand recently tackled.
Ambient Scent
Yankee Candle Burns Bright With Elevation Collection
The line of candles will feature fall-inspired candles for everyday uses and occasions.
Fine Fragrance
Royalty and Fragrances Part 2: The Scent of Versailles
Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.
Ambient Scent
Air Care Innovations
No longer confined to just aerosol sprays that reside under people’s bathroom sinks, the US air care market has grown rapidly in recent years
Trends
Scents of Citrus
A look at the recent launches in citrus-inspired fragrances.
Ingredients
Perspectives on Citrus
The presence of citrus notes in the life of a perfumer.
Trends
New in Niche: White-Space Citrus
Why are current trends in niche perfumery placing citrus notes at the forefront of innovation?
Trends
Forward Thinking: Citrus in the Limelight
Citrus’ refreshing effervescence is still appealing to palettes.
Trends
Guest Column: The New Scent of Clean
A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.
Regulatory & Research
Essential Oils and Citrus Blends: Maintaining Quality Amidst Rising Costs and Adulteration
Discover the innovative strategies and testing techniques they are adopting to ensure that every drop meets the highest standards, even in a volatile market.
Trends
Citrus Oil Market Driven by Wellness Demands, Household Products, Food and Beverage Markets
The global citrus oil market is expected to reach a valuation of $8.75 billion by 2023 and $14.4 billion by 2033.
Trends
Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Trends
Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends
The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.
Trends
The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Trends
FragranceLock it and Throw Away the Key
FragranceLock has launched a fragrance finishing spray to create longevity in applications.
Trends
State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Trends
Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017
Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.
Trends
Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends
More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.
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