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Section: Fragrance > Trends

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

Link Roundup: Cyber Anthropology

The fragrance conversation moves online -- blogs, video and more.

Perfumers' Choice Awards 2011

Excellence in fragrance creation takes center stage

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China's Burgeoning Aromatics Industry

The growing demand for aromatics, particularly for those provided by nature’s multitude of wild plants, could indeed bring prosperity in the not too distant future to peasants living on land that may not be suitable for crops but is overgrown with plants whose value even Jia Baoyu wouldn’t have realized.

The Essence of Creativity

Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Computers—Who Needs Them?

Today, we find personal computers everywhere in business as well as in many homes. Today’s personal computers are fast, powerful machines found on the desks of a large percentage of business people. General software systems are available that can be adapted by the users to meet a majority of their needs. In general, computers have become a common tool for doing business.

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Recap: drom At Cosmoprof

Scents inspired by experience.

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Ginkgo Bioworks Designs Custom Microorganisms

Ginkgo Bioworks signed an agreement with Archer Daniels Midland Company in order to develop customs strains of microorganisms that can be used to produce a key cultured ingredient for multiple industries including cosmetics, nutrition, flavors, fragrances, insect control, agbio and sweeteners.

Guest Column: Vanilla Market Report

The question then is, when will the market resume its upward trend? The answer is: probably today

Celebrating Scent: the ASP Symposium

The biannual event focused on challenges facing perfumery and the great creative talents behind the industry.

Symrise Achieves USDA Organic Certification

Move boosts sustainable fragrance strategy.

Research Resource: Chiral Technology Market

Outlook/analysis: 2000 to 2015

Fragrance Trends in Hair Care

The key impact of scent

Consumers Integrating Organics into Lifestyles

A new survey on health and wellness trends released by the Natural Marketing Institute shows more consumers are incorporating organic products into their lives.

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A New Scent Culture

Taking a leaf from coffee shops’ direct sale of sustainable beans, and following on from fragrance consumers’ interest in material origin and DIY blending, imagine the next wave of niche perfumery.

Challenge Precedent Question Tradition

As an alternative, I thought it might he interesting to share my observations of some of yesterday’s fragrance industry precepts which have become today’s myths from my perspective as a professional consultant who for six years ran a conglomeration of companies ranging from motion picture distribution to fast-food franchising. And from the perspective of one who had a very able teacher and understanding father who has always espoused the dictum— challenge precedent, question tradition.

Malodor Control-—A Review

Presented at the 1986 International Perfumery Congress. Through the centuries, societies and cultures have tried to eliminate bad odors from their environment. From the burning of odorant woods and herbs through incense, fragrant oils and pomades to our modern aerosol technology, the search for a more pleasant surrounding goes on.

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