Perfumers' Choice Awards 2011

The American Society of Perfumers (ASP) hosted an evening at New York's City Winery, celebrating formulation excellence in fine, home nad personal care fragrance. Hosted by celebrity Danny Boome, the night also served to recognize the passing of Elizabeth Taylor, an international icon whose classic White Diamonds enjoyed US sales of $54 million in 2010, according to Euromonitor. During the tribute, Elizabeth Arden received the ASP's presidential award, reflecting its importance in pioneering celebrity fragrance.

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