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Section: Fragrance > Trends

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

Citrus essential oils face a number of issues that can alter their composition or quality from season to season and even within a given season.

Essential Oils and Citrus Blends: Maintaining Quality Amidst Rising Costs and Adulteration

Discover the innovative strategies and testing techniques they are adopting to ensure that every drop meets the highest standards, even in a volatile market.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Amy

[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee

Listen to what's new, now and next in candles and air care.

360° China

WFFC event highlights business realities, the power of guanxi, the evolution of the fl avor and fragrance industry, and the new Chinese consumer.

Q1 2023 U.S. prestige beauty sales grew 16% year-over-year, totaling $6.6 billion, according to point-of-sale data from Circana (formerly IRI and The NPD Group). The mass beauty market generated $7.0 billion in the same period, representing growth of 10% versus the same period of 2022. Category-by-category Q1 growth trends are pictured in the graph at left.

Q1 2023 US Beauty Sales Driven by Lips, Prestige Fragrance, Clinical Skin Care & More

“Following a stellar 2022, the beauty industry continues to bask in the glow of growing sales,” said Larissa Jensen, beauty industry advisor at Circana.

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Perspectives on Citrus

The presence of citrus notes in the life of a perfumer.

Secret Genius Highlighter

Pinrose + Sephora Collection

Starting June 2018, the limited-edition collection will include three makeup products featuring "colors and formulas inspired by the mood and feeling of Pinrose scents."

Everyone’s a Critic

Are fragrance critics and bloggers good for the industry?

The Creative Edge

There is a great discrepancy between what we know about the creative process, and our ability to use this knowledge to gain a creative edge. First, I would like to look at the ideal conditions that foster creativity in the individual. Then, I will focus on how I try to gain a creative edge in the real world.

The Fragrance-Fashion Connection

In a second installment of a series from Euromonitor International, analysts Nicole Tyrimou and Ashme Kunde make the connections on how fashion influences fragrance, and vice versa.

Air Care Innovations

No longer confined to just aerosol sprays that reside under people’s bathroom sinks, the US air care market has grown rapidly in recent years

A look at the recent launches in citrus-inspired fragrances.

Scents of Citrus

A look at the recent launches in citrus-inspired fragrances.

Creative process in perfumery

The process involved in the creation of a fragrance are many, complex, and terribly abstract. I would like to share with you my notions about how a perfume is created, primarily from the vantage point of what goes on in the perfumer's head. What are the sources of inspiration to the perfumer? How does a fragrance develop from concept to finished creation?

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