Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.
Mozart, who centenary we're celebrating this year, was at a loss to understand where his musical ideas came from. The great composer wrote: ‘When I feel good, or when I am taking a drive, or walking after a good meal, or in the night when I cannot sleep, thoughts crowd into my mind. Where and how do they come? I do not know, and I have nothing to with it. I keep the ideas that please me in my head and hum them; at least others have told me that I hum them. Once I have the theme, another melody comes, linking itself to the first one to fit the needs of the composition as a whole.”
Certainly we are not geniuses like Mozart. For us, creativity is much closer to Thomas Edison's famous definition: “1% inspiration, 99% perspiration.”
