The Essence of Creativity

Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.

Mozart, who centenary we're celebrating this year, was at a loss to understand where his musical ideas came from. The great composer wrote: ‘When I feel good, or when I am taking a drive, or walking after a good meal, or in the night when I cannot sleep, thoughts crowd into my mind. Where and how do they come? I do not know, and I have nothing to with it. I keep the ideas that please me in my head and hum them; at least others have told me that I hum them. Once I have the theme, another melody comes, linking itself to the first one to fit the needs of the composition as a whole.”

Certainly we are not geniuses like Mozart. For us, creativity is much closer to Thomas Edison's famous definition: “1% inspiration, 99% perspiration.”

Click to download the complete article.

More in Fine Fragrance