Breakthrough Creativity and Psychographics

Joan Evans: Some of you may wonder why we've named our agency "Adrian and Evans" since it's his first name (and we all know that's a girl's name anyway) and my last. The fact was simple. Calling ourselves Joan Adrian made us sound like a beauty salon.

Adrian Butash: Using both last names seemed to closely resemble a Hungarian Restaurant. Thus, we took two disparate elements, a last name and a first, and made it an agency.

J.E. this was our first exercise in Breakthrough Creativity. This kind of 'unorthodox' thinking has led us to many good problem-solving solutions.

Click to download the complete article.

More in Trends