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Section: Fragrance > Trends

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends

The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.

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FragranceLock it and Throw Away the Key

FragranceLock has launched a fragrance finishing spray to create longevity in applications.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017

Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.

The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.

Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends

More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.

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The Juice: Inside Givaudan Perfumery School

Along with rigorously memorizing 500 materials within the first several months, training to become a perfumer requires a fine balance of passion, creativity, patience and technical skill.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Exploring Oud through Two Eastern Traditions

While many modern western brands market perfumes with oud on the label, this enigmatic scent has been a part of great eastern traditions, namely India and the Arab world, for over a thousand years.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

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