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Section: Fragrance > Trends

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Patent Pick: Synthetic Musk Aroma

Patent Picks are chosen by the editors from publicly available sources. Today's invention describes a synthetic material to create a musk-like aroma.

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Royalty And Fragrance: A Tale Of Two Palaces, Part 1

In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.

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Gourmand and Roses: Fragrance Trends See a New Twist to the Spritz

This year's fragrance trends offer a new spritz to rose, gourmand and powdery notes.

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Scent and Spirit: Fragrances in the Vedic Tradition

The correlation between scent and spirit was first said to be discovered and documented by the ancient Indian scriptures, the ‘Vedas’ that date back nearly 8,000 years.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Dairy Queen's fall collection is available in two unique sets of three pillows inspired by, and scented with, the new Fall Blizzard Treat Menu.

Fall-inspired Scent Launches Making Headlines

Discover the latest fine fragrances, home goods and candles inspired by fall.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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Forward Thinking: Fragrances Spring Forward, Part 1

Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

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Forward Thinking: Fragrances of the Moment

Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Non-Alcoholic Solvents in Multifunctional Fragrances

By replacing alcohol as the carrier solvent with biology-based hydrocarbons (BBHCs), it becomes possible to design and manufacture entirely novel multifunctional products that straddle the line between perfume and beauty care while carrying an “all-natural” certification.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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Stop and Smell the Roses With Phlur’s Améline

Created by perfumer Nathalie Benareau, the fragrance features rose, Italian bergamot, pink pepper, patchouli and sandalwood notes.

Scent and Component Analysis of the Hybrid Tea Rose

The hybrid tea rose as a group is one of the major modern roses cultivated as a garden rose today. It was developed and has been bred since the latter half of the nineteenth century by cross breeding the hybrid perpetual rose with the tea rose.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

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Trend Spotting: Rose-inspired Skin Care and Korean-inspired Makeup Surge in Popularity

The top-ranking rose-inspired skin care products and cushion compacts, as of March 2018.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

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