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Section: Fragrance > Trends

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Are Men the New Face of Fragrance?

With the increase in the number of launches and continued interest in the category, the men’s fragrance segment is expanding and growing.

Survey: No 'Lipstick Effect' for Premium Fragrance

According to a recent Datamonitor survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.

Bell Researches Wipes Market for Latest Fragrances

Fragrance trends for baby, personal care and household categories

TechNavio Forecasts Global F&F Growth During 2013-2018

The market research firm said the global F&F market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.63% over the period 2013-2018.

Textile Materials With Fixed Cyclodextrins As A Fragrance Depot

The ability to semi-permanently infuse fabrics with finished fragrances and/or fragrance materials opens up a new realm of formulation and application possibilities for perfumers. The market has already seen the introduction of scented pillows and the like, but Buschmann et al.’s recent work presents the possibility of (washable) scented sportswear, linens, upholstery and many other household products that may be customized at will, and which may intake unpleasant odors while imparting pleasant ones.

Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.

Father's Day 2021 Fragrance Sales Shoot Past 2019 Results

Scent is back in a big way, with results up 68% compared to the holiday period of 2020.

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A Fragrance for Her: Burberry Releases Latest Scent

Created by perfumer Francis Kurkdjian, the fragrance features notes of dark berries, blackcurrant, blueberry, jasmine, violent and dry amber.

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Givaudan Appoints Head of Fine Fragrances North America

Emily Bond has been named head of fine fragrances North America for Givaudan following her career with Unilever, Coty, Interparfum and Molton Brown.

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Study Finds Natural Niche Brands Prime for Acquisition

Consumer demand for natural personal care products is driving a major shift from niche distribution channels to more mainstream mass retail outlets, which is triggering a sharp increase in sales, according to a recent study by Kline & Company.

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The Future of Naturals in the Fragrance Industry

Can we really have a green, sustainable and natural fragrance industry?

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An Update to the 2017 Flavor & Fragrance Leaderboard

As the global F&F market continues to grow in response to globalization, digitization and rapidly evolving consumer preferences, we take a look at the top 11 companies from Leffingwell’s leaderboard and its influence on a shifting and dynamic industry.

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Gourmand, Freesia Scents Are Hot for Spring-Summer 2016

According to the findings of Seven Scent’s new global trends forecast, gourmand fragrance notes are set to take off in Spring-Summer 2016.

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Linda G. Levy Named President of The Fragrance Foundation

"She is a well-respected industry executive who has diverse marketing and retail experience and is truly passionate about fragrance."

The fragrance category, thanks to its connection to memories and emotions, can help consumers seek joy in everyday moments.

4 Key Fragrance Trends for 2023 According to Mintel

A Mintel analyst weighs in on current trends and consumer demands driving the industry.

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

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Nathalie Lorson, Firmenich, Creates Fragrance Inspired by Pantone

Inspired by Pantone's 2016 color of the year, the award winning perfumer creates a new, gender-neutral fragrance evoking tranquility.

Past Fragrance Successes— What Does the Future Hold?

What is a successful fragrance? Fragrance is part of the entertainment industry. Past successful fragrances have captured the imagination of the public just like popular songs and popular movies, What will capture the public’s fancy in the future? Perhaps seeing what worked in different eras of the past will give a hint of what will work in the future.

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For F&F Customers, Sustainability is a Growth Driver

"Sustainability is a driver for growth, and the only long-term option for business in a volatile world,” said Paul Polman, CEO of Unilever, when the company released its latest sustainability report.

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