For F&F Customers, Sustainability is a Growth Driver


"Sustainability is a driver for growth, and the only long-term option for business in a volatile world,” said Paul Polman, CEO of Unilever, when the company released its latest sustainability report.

Jean-Paul Agon, chairman and CEO of L’Oreal, went further in his company’s sustainability report: “Our objective is clear: to become one of the leaders of a new economic development model, which is increasingly ecological, responsible and inclusive.”

At the same time, a recent investor analysis from Market Realist notes that, for Procter & Gamble, “Sustainability initiatives are also a key future growth driver for brands like Lifebuoy and Downy. They’re becoming increasingly more relevant—particularly for detergent brands, as water conservation becomes a global goal.”


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