Fashion publication Marie Claire released its top ten fragrance trends for the upcoming year. These trends are based on interviews with experts in the beauty industry.
The ten trends reflect the influence of younger consumers on the industry. According to a Circana report, consumers aged 13 to 26 rank highest in the perfume wearer category. Marie Claire’s beauty experts believe that this shift towards younger consumers is going to continue to impact the fragrance industry.
“Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok,” said Jamie Wilson, beauty editor for Marie Claire. “The fragrance market has responded accordingly, revamping old categories and establishing new ones as well.”
Trend Highlights
Oil-Based Fragrances: Perfume oils last longer than traditional perfumes, making them appealing to consumers.
Men’s Perfume is for Everyone: Traditionally masculine scents are taking center stage, such as woods, amber, and leather.
Boozy Accords: Fragrances inspired by alcoholic spirits, such as rum and cognac, are trending.
Power Notes: Experts predict that fragrance is going to have a “bold renaissance” in the coming year.
Tangy Gourmands: The gourmand category is typically focused on scents featuring caramel, vanilla, or chocolate, but this year will see a shift towards sweet fruits as inspiration.
Maximalist Moments: Influenced by PerfumeTok, consumers are taking a “more is more” approach to their fragrances.
More Moss: Moss is typically associated with chypres and fougères, but experts predict that it will be used in more feminine and gender-neutral scents.
Fruity Notes: This trend encompasses notes such as fig, pear and pomegranate.
Energizing Citrus: Consumers are seeking citrus-forward scents with uplifting notes like bergamot and lemon mixed with florals.
The Signature Range: Shoppers seem to want collections of fragrances, seeking a brand’s entire range rather than individual launches to create a “scent wardrobe.”
