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Section: Fragrance > Trends

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

From mood boosting to better sleep these are the latest wellness-focused scent technologies and launches taking over headlines.

The Intensifying Relationship Between Scent and Well-being

The latest innovations and portfolio launches in the functional fragrance market.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

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Fly Free Over Fragrant Lavender Fields in France

At this year's World Perfumer Congress, Givaudan provides a 360 degree video of lavender fields in France to give viewers an inside look at the world of perfumery.

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Nathalie Lorson, Firmenich, Creates Fragrance Inspired by Pantone

Inspired by Pantone's 2016 color of the year, the award winning perfumer creates a new, gender-neutral fragrance evoking tranquility.

@kkwfragrance / via Instagram

KKW Fragrance Is All Hearts With Latest Launch

Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.

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IFF Honors 50-Year Career of Carlos Benaim

IFF master perfumer, Carlos Benaim, is being honored for his 50-year career with IFF through a series of celebrations throughout the year.

9th International Congress of Essential Oils—Report

The magnificent panorama of Singapore greeted delegates to the 9th International Congress of Essential Oils, March 13-17, 1983. As the only city in Southeast Asia with facilities for such a major International Congress, Singapore lived up to its reputation as the commercial and convention capital. The Mandarin Hotel also proved an excellent choice with more than adequate room for all the meetings, formal and informal, that are such an important part of every congress.

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For F&F Customers, Sustainability is a Growth Driver

"Sustainability is a driver for growth, and the only long-term option for business in a volatile world,” said Paul Polman, CEO of Unilever, when the company released its latest sustainability report.

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Technology Decisions Challenging the Flavor and Fragrance Industry

If there is one thing that successful technology companies have in common it is marketing and public relations. One can hardly read a business-oriented magazine today without seeing either a technology advertisement or self promoting article. But how is a layman to separate fact from fiction?

Like many categories, fine fragrance was impacted by COVID-19.

Forward Thinking: Fine Fragrance Trends Driving the Industry

Highlighting four current trends guiding fine fragrance innovation.

Trends in Aroma Research and Gas Chromatography-Olfactometry

This paper looks at two aspects of aroma research, First, we'll review the last 20 years of research concerning volatile constituents in foods and beverages, particularly certain volatile constituents formed from sugars and amino acids during food processing, then we’ll give a brief overview of recent developments in gas chromatography-olfactometry.

View more trend excursion photos here.

Trend Spotting in New York With the WFFC

On June 12, 2018, the WFFC gathered for its 2018 trend excursion, where they sought out the latest flavor and fragrance trends at popular NYC eateries and beauty boutiques.

Photo provided by PRNewsfoto/Luxe Brands

In the Clouds With Ariana Grande’s Latest Fragrance

The fragrance features top notes of lavender blossom, juicy pear and bergamot; heart notes of crème de coconut, praline and vanilla orchid; and a base of musks and creamy woods.

The Value Sweet Spot: Consumers Want it All

New report highlights how a "recessionary mindset" may reshape food, beverage, personal care and home care categories for good.

Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.

Spate: TikTok Driving Fragrance Purchases in US

Perfume-related content on TikTok has increased +449% from 2019 to 2020.

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A Fresh Start: RTD & Air Care in 2018

Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.

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Home Fragrance: Air Care in the US Market

The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.

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