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Section: Fragrance > Trends

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

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EPS Fragrances Becomes Star of Export

Star of Export award was granted to EPS Fragrances by the Turkish Ministry of Economy.

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Eurofragance Introduces Nomad Tales at Beautyworld Middle East

Eurofragance has released its Nomad Tales collection, a series of four fragrances made to elicit olfactive memories and based on the elements of air, water, fire and earth.

Emerald Kalama Chemical Expands At Rotterdam Site

Emerald Kalama Chemical is breaking ground on $40 million expansion to their Rotterdam site.

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Keva Opens Amsterdam Creative Center, Expands in EMEA Region

The Mumbai-based company has grown its EMEA positioning with the recent acquisition of CFF and the opening of its first creative studio in Amsterdam.

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How Scent and Hospitality are Redefining the Experience Economy

As ambient scent-scaping becomes increasingly sophisticated, unique wellness offerings are integrating fragrance in surprising and visionary ways.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

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WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape

Christian Seufert, president, BASF aroma ingredients, shares his perspective on the evolving fragrance landscape during the World Perfumery Congress' vibrant exhibition hall.

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Out of the Tube: Expanding Oral Care's Sensory Experience

Could a strategic shake-up in flavor development trigger some surprising effects in other olfactory product categories?

32nd International Days of Essential Oils & Extracts

Cinnamon, patchouli, vetiver, osmanthus, extraction techniques and more.

Establishing and Operating a Fragrance House in the Middle East

There are various factors that made Dubai an attractive region for a growing fragrance house. “There is a large availability of good staff with a great work ethic,” says Chris Pickthall, CPL Aromas Group CEO.

Consumer Goods Boom in Emerging Markets Expected to Outpace U.S.

The Economist Intelligence Unit and research firm Mintel expect consumer spending for fast-moving consumer goods in emerging markets will outpace the U.S. for 2013–2016.

“Momentum” is designed to introduce new olfactive territories across multiple fine fragrance lifestyle categories and forms, and showcase the creative work of dsm-firmenich’s perfumers

My Interactive, Multi-sensorial Experience at dsm-firmenich's Mind Nose + Matter Exhibition

The immersive, interactive exhibit explored new scents created by dsm-firmenich perfumers through consumer insights from the company's study on "Magic Moments" and socio-cultural trends.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

ESOMAR Seminar

"Fine Fragrances and Fragrances in Consumer Products — Using Research for Development and Optimisation” ESOMAR Seminar, London 13-15 November 1991.

Everyone’s a Critic

Are fragrance critics and bloggers good for the industry?

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