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Section: Fragrance > Home Care

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.

CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line

See the line expansion details and read up on ingredient transparency in fragranced cleaning products.

Calm features notes of lavender, vanilla, lemon, coconut, rose and dry musk.

Kris Jenner’s Safely Brand Launches Calm Collection

Calm features notes of lavender, vanilla, lemon, coconut, rose and dry musk.

Otherland co-founders Abigail Cook Stone and Sayyid Markar will remain with Curio Brands.

Curio Brands Acquires Otherland

This acquisition will expand on Curio's leadership within the luxury home fragrance space.

Camille Goutal, the founder's daughter, will remain involved in fragrance choices, according to the acquisition agreement.

Interparfums Inc Acquires Goutal Brand

Maison Goutal was created by Annick Goutal in 1981.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

The starter kit from Below 60 includes a plug-in diffuser and three oils.

Hilary Duff’s Home Fragrance Brand To Join QVC

Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.

The range's nine scent variants include Passionfruit & Hibiscus, Vanilla Bliss & Orchid, and Fresh Lavender & Cotton.

Maesa's Affordable Home-scenting Brand Kōze Place Debuts at Dollar General

The nature-inspired affordable range includes scented candles, wax melts, diffuser oils, and air and fabric refresher sprays priced at $5 and below.

Le Labo Rose 31features notes of the Centifolia rose, quickly picked up by a chorus of warm, spicy and woodsy notes such as cumin, olibanum, cedar and a touch of amber.

Le Labo Fragrance Launches

The products are available on lelabofragrances.com, nordstrom.com and saksfifthavenue.com.

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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends

The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.

The Voyage de Parfumeur collection includes three fragrances.

Lalique Launches Exclusive Candle Collection

The collection draws inspiration from the Mediterranean, Morocco and India.

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NEST Launches LE Collections

The niche perfumer has launched two new limited-edition collections: Linen, with a specialty laundry detergent, and Cedar Leaf & Lavender featuring limited-edition scented crystals.

The laundry collection from Homecourt includes a laundry concentrate, linen spray and laundry fragrance oil.

Homecourt Launches Laundry Collection

The collection will be available in three of the brand's signature scents.

Approved by Ecocert, Diptyque’s La Droguerie eco-friendly cleaning line is available in Cedarwood Perfumed Ceramic, Dishwashing Soap with Orange Blossom, Leather and Wood Care Lotion with Beeswax, and Multi-Surface Cleaner with Vinegar; courtesy of Diptyque.

Latest Developments In Home Care & Laundry

Sophisticated scents and iconic scents outside of the home care category are spilling into cleaning products, dish care and fabric care.

The Laundress x Aromatherapy Associates Support Breathe Dish Soap and Support Breathe Surface Cleaner

The Laundress x Aromatherapy Associates Launch Household Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions in Deep Relax, Forest Therapy and Support Breathe essential oil blends.

The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.

Scent Lab Launches Platform for Customizable Fragrances

The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.

The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.

Firmenich Launches AI-Augmented Laundry Care Fragrances

The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.

The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.

Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent

From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.

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