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13 Results
Type: Article
Section: Fragrance > Home Care
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Home Care
Latest Developments In Home Care & Laundry
Sophisticated scents and iconic scents outside of the home care category are spilling into cleaning products, dish care and fabric care.
Home Care
Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Ingredients
Iberchem SAU 2024 Leaders & Newsmakers
Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.
Regulatory & Research
F&F Literature Review: Fragrance Release
Recent studies in biotechnology and genetic disposition are shining a light on why consumers crave the F&F products that they do.
Home Care
Perfumer's Notebook: Perfuming of laundry detergents
It is good practice in perfuming any product to learn as much as one can of the properties of that product. This is particularly true of granular or powdered detergents. Chemically a detergent contains a blend of one or more surfactants employed to provide wetting action. These may be expected to have little or no chemical action on perfume materials, but may have some interfering odor. Detersive action is provided by alkaline salts, such as phosphates and/or carbonates. These make up a large part of the composition. Water is also present as product moisture.
Ambient Scent
Linking Scent and Well-being Through Functional Fragrance
Looking into the new generation of alluring mood-boosting scents steeped in wellness.
Home Care
The Laundress and Aromatherapy Associates Merge Wellness and Cleaning Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.
Home Care
Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.
Regulatory & Research
Life as We Know It: Creating the New Normal in the Age of COVID-19
Where do we go from here? We gathered insights from industry organizations on everything from navigating new regulations to sparking creativity in crises.
Ambient Scent
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Ingredients
ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer
The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.
Fine Fragrance
OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director
A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.
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