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Type: News
Section: Fragrance > Home Care
Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.
Fragrance Brand Caftari Launches
The brand's scents are created to elicit emotional responses that are neurologically science-backed.
Nov 16th, 2023
Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.
CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line
See the line expansion details and read up on ingredient transparency in fragranced cleaning products.
Nov 21st, 2022
Calm features notes of lavender, vanilla, lemon, coconut, rose and dry musk.
Kris Jenner’s Safely Brand Launches Calm Collection
Calm features notes of lavender, vanilla, lemon, coconut, rose and dry musk.
May 12th, 2022
Otherland co-founders Abigail Cook Stone and Sayyid Markar will remain with Curio Brands.
Curio Brands Acquires Otherland
This acquisition will expand on Curio's leadership within the luxury home fragrance space.
Jun 9th, 2023
Camille Goutal, the founder's daughter, will remain involved in fragrance choices, according to the acquisition agreement.
Interparfums Inc Acquires Goutal Brand
Maison Goutal was created by Annick Goutal in 1981.
Mar 19th, 2025
Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.
Fragrance Diffuser Brand Below 60° Expands on Amazon
The brand is planning to expand its premium natural room fragrance options with additional scents this year.
Feb 16th, 2024
The starter kit from Below 60 includes a plug-in diffuser and three oils.
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Apr 25th, 2025
The range's nine scent variants include Passionfruit & Hibiscus, Vanilla Bliss & Orchid, and Fresh Lavender & Cotton.
Maesa's Affordable Home-scenting Brand Kōze Place Debuts at Dollar General
The nature-inspired affordable range includes scented candles, wax melts, diffuser oils, and air and fabric refresher sprays priced at $5 and below.
Feb 28th, 2023
Le Labo Rose 31features notes of the Centifolia rose, quickly picked up by a chorus of warm, spicy and woodsy notes such as cumin, olibanum, cedar and a touch of amber.
Le Labo Fragrance Launches
The products are available on lelabofragrances.com, nordstrom.com and saksfifthavenue.com.
Jun 10th, 2024
The Voyage de Parfumeur collection includes three fragrances.
Lalique Launches Exclusive Candle Collection
The collection draws inspiration from the Mediterranean, Morocco and India.
Mar 25th, 2025
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NEST Launches LE Collections
The niche perfumer has launched two new limited-edition collections: Linen, with a specialty laundry detergent, and Cedar Leaf & Lavender featuring limited-edition scented crystals.
Apr 18th, 2018
The laundry collection from Homecourt includes a laundry concentrate, linen spray and laundry fragrance oil.
Homecourt Launches Laundry Collection
The collection will be available in three of the brand's signature scents.
Mar 19th, 2025
The Laundress x Aromatherapy Associates Support Breathe Dish Soap and Support Breathe Surface Cleaner
The Laundress x Aromatherapy Associates Launch Household Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions in Deep Relax, Forest Therapy and Support Breathe essential oil blends.
Oct 15th, 2020
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Scent Lab Launches Platform for Customizable Fragrances
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Nov 7th, 2022
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Firmenich Launches AI-Augmented Laundry Care Fragrances
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Nov 12th, 2020
The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.
Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent
From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.
Oct 11th, 2024
The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Jun 23rd, 2025
“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.
Jul 9th, 2025
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