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Section: Fragrance > Home Care

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

DfE Fragrance Screen Launched

Conservative guidelines encompass cleaning products and tout "safer aroma chemicals and fragrance formulations."

All scents are sustainable, ethically sourced, hypoallergenic and safe for pets and kids.

Aera Launches Car Scent Diffuser

The capsules for Aera Go deliver up to 350 hours of scent.

Iberchem announced a new site in China is set to be commissioned in 2025 and will feature laboratories, R&D facilities, offices, and manufacturing facilities.

Iberchem SAU 2024 Leaders & Newsmakers

Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.

Jedwards Launches Online Store

Jedwards International, Inc. has launched a Web site for its USDA certified organic and conventional plant oils.

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Laundry Detergent Goes Galactic

To cleanliness and beyond! Bell F&F's latest laundry detergent fragrance concept, Deep-Sky, is inspired by astronomy and all things galactic.

Dedtergent is vegan and features the Clean + Planet Positive seal at Sephora.

Sephora Adds Laundry Care to Offerings

Dedtergent by Dedcool is 100% biodegradable and offers 60 washes. It can be used in the machine or for hand-washing laundry items.

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Scensing Cleanliness: Fragrance for Better Living

In celebration of its 90th anniversary, ACI is promoting cleanliness and freshness with not only clean fragrances, but also clean products. Board members share their insights on customers who help their industry grow.

Skylar's line of hand sanitizer.

Skylar Unveils Soothing Hand Sanitizer Line

The hand sanitizer line is being released in three different scents.

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Firmenich Launches Sustainable, Traceable Fragrance Collection

The “Scent for Good, Naturally” collection combines proprietary consumer insights and high EcoScent compass sustainability scores.

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F&F Literature Review: Fragrance Release

Recent studies in biotechnology and genetic disposition are shining a light on why consumers crave the F&F products that they do.

ripple+ Home Launches Reed Diffusers

The collection includes six fragrances made with natural ingredients and hand-blown glass bottles.

Hangzhou Grascent August

Hangzhou Grascent Co., Ltd.'s alpha-Damascone

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Hangzhou Grascent Co., Ltd.'s Floramelon

Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.

Tru Fragrance Acquires Lake & Skye

Tru Fragrance first made a minority investment in Lake & Skye in 2018.

Each of the eight candles in the collection includes the Woodwick's patented Pluswick technology.

WoodWick Candles Launches Precious Metals Collection

The collection includes eight candles inspired by the Earth's minerals.

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