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Section: Fragrance > Home Care

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

(From right) “Helping Consumers Make Better Choices,” was moderated by Jim Jones, Household and Commercial Products Association, and featured panelists Dan Gardner, author and principal at Tactix; Susan McPherson, founder and CEO, McPherson Strategies; and Meghan Stasz, vice president, packaging and sustainability for the Grocery Manufacturers Association.

An Open Dialogue on Cleaning Up 'Clean' at CPCF 2019 Summit

Sponsored by Procter & Gamble, the Cleaning Products Cleaner Future Summit featured a day-long conference from thought leaders in home care, retail, NGOs, industry associations and media to discuss key drivers within the homecare category.

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

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A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers

This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Otherland co-founders Abigail Cook Stone and Sayyid Markar will remain with Curio Brands.

Curio Brands Acquires Otherland

This acquisition will expand on Curio's leadership within the luxury home fragrance space.

Jedwards Launches Online Store

Jedwards International, Inc. has launched a Web site for its USDA certified organic and conventional plant oils.

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Patent Pick: Odor Annihilator

Phew—smell that? Odors are out there, lingering until heat and humidity unleash their dirty-socks-in-the-gym-bag potential. That's where pro-scent solutions like this Henkel compound come in, locked and loaded.

Dedtergent is vegan and features the Clean + Planet Positive seal at Sephora.

Sephora Adds Laundry Care to Offerings

Dedtergent by Dedcool is 100% biodegradable and offers 60 washes. It can be used in the machine or for hand-washing laundry items.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

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Top 5 Fragrance Headlines of May 2025

Check out what our readers loved most in the world of fragrance this past month.

Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”

IFF Announces Science of Performance Program

The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.

Perfumer's Notebook: Perfuming of laundry detergents

It is good practice in perfuming any product to learn as much as one can of the properties of that product. This is particularly true of granular or powdered detergents. Chemically a detergent contains a blend of one or more surfactants employed to provide wetting action. These may be expected to have little or no chemical action on perfume materials, but may have some interfering odor. Detersive action is provided by alkaline salts, such as phosphates and/or carbonates. These make up a large part of the composition. Water is also present as product moisture.

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

6 Opportunities for Fragrance in 2010

P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.

2012 ACI Convention Open for Registration

Taking place in Florida, will include a CEO panel

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Düllberg Konzentra Opens Indonesian R&D Center

The center is home to a dedicated perfumer, whose team specializes in developing and marketing products for Indonesia and the entire region. The company already does a significant amount of business in Indonesia, a country which is forecasted to become one of the top five cosmetics markets in the next 10-15 years.

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