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Section: Fragrance > Home Care

Element Brooklyn Enters Home Care Category with All Purpose Cleaner

The cleaning formula is safe for most sealed surfaces, including countertops, stovetops and tile.

Industry Associations React to Negative Study on Scented Laundry Products

Take exception to study's methods, conclusions

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

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Cinnamyl acetate EU natural – potential from high quality natural ingredients [sample request]

At Techvina, we're passionate about providing the highest quality natural ingredients. Our production process of Cinnamyl Acetate Natural from Cassia Oil uses a modern fractional distillation system that provides the highest recovery efficiency.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

The spray is said to reduce unsavory smells by 98% in the kitchen (lasting for up to 2 hours).

MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology

The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.

Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!

[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation

Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

The company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.

Bath & Body Works Announces New CEO, Releases First Quarter Financial Results

The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.

Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI

A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.

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Woody Notes in Perfumery Part III: Cedarwood and Derivatives in Soap Fragrances

This article will address soap fragrances, of which cedarwood and its derivative are a part. Cedarwood is a good fixative; it has a rounding effect on the odor of other perfume components and does not discolor in soap.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Woody Notes In Perfumery Part III: Cedarwood And Derivatives In Soap Fragrances

In part I of this cedarwood series (Perfumer & Flavorist, May/June 2001), we discussed various cedarwood oil types and derivatives. In part II of this cedarwood series (Perfumer & Flavorist, July/August 2002), we discussed the application of cedarwood and its derivatives in various types of fragrances. We have also given examples of the use of cedarwood in imitations of several essential oils, and of the use of cedarwood derivatives in some specialties.

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[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?

The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.

The scent of Romance & Desire is described as combining 'the delicate allure of pink rose petals with the effervescent excitement of Champagne,' by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion

The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

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