Febreze has unveiled its third annual Scent of the Year—Romance & Desire. According to Febreze, Romance & Desire was specifically created to help ignite the consumer's inner passion for connection and spark an intimate mood in every room.
The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.
Febreze master perfumer Rafael Trujillo and the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, designed the Scent of the Year to address how consumers are feeling and the scents they are craving in their home. This year’s research and global-trend forecasts found a collective focus on connection and romance, which led to the development of Romance & Desire as the 2024 Scent of the Year.
“With the rise of social media and offices continuing to work from home, we’ve seen an uptick in those craving in-person connection in our digital-focused world,” said Trujillo. “As society continues to evolve into a digital universe, we can’t forget that as humans our primary need to thrive is human connection. Febreze Romance & Desire reminds us of our love for love – it’s a passionate scent that ignites your inner need to bond with others.”