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Section: Fragrance > Ambient Scent
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Patent Pick: Pro-fragrance Ketones
Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.
Oct 13th, 2015
Grow Fragrance's Ginger Pumpkin. Photo Credit: Grow Fragrance.
Grow Fragrance's Ginger Pumpkin Candle
Grow Fragrance's are plant-based, toxin free and safe for your home.
Oct 29th, 2020
Compatibility with waxes is a critical consideration when choosing a fragrance solvent.
Choosing the Right Fragrance Solvent
Maximizing performance while meeting sustainability and other consumer-driven metrics is a critical balance.
Mar 1st, 2021
Ex Nihilo's Idle Hour is designed to evoke a sensuous feeling familiar to photographer Amanda Charchian’s days in Los Angeles, especially during a dusty, hazy magic hour at the end of the day before night falls.
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Dec 22nd, 2022
Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.
Tru Fragrance Acquires Lake & Skye
Tru Fragrance first made a minority investment in Lake & Skye in 2018.
Jan 8th, 2025
The collection includes seven holiday-inspired candles, four fragrance gift sets, four stocking stuffer gifts and two holiday scent fragrance diffusers.
Glasshouse Fragrances Introduces Holiday Collection
The collection includes seven holiday-inspired candles, four fragrance gift sets, four stocking stuffer gifts and two holiday scent fragrance diffusers.
Oct 26th, 2022
The collection includes eight candles, two diffusers and two rooms sprays.
Brooklinen Launches Home Fragrance Collection
The collection includes eight candles, two diffusers and two rooms sprays.
Sep 29th, 2022
The Personal Perfume Diffuser kit comes with a 10ml perfume refill, a set of porcelain reeds and a customized bronze container for the refill.
Fueguia 1833 Debuts Home Fragrance Collection
Fueguia 1833's latest fragrance collection features 79 personalized scents.
Feb 1st, 2021
The Pretty in Pink and Pool Party summer candle duo are inspired by the scents of summer and the extravagant summertime pool parties of the ‘80s.
Glasshouse Fragrances Introduces Summer Candle Duo
The Pretty in Pink and Pool Party summer candle duo are inspired by the scents of summer and the extravagant summertime pool parties of the ‘80s.
May 23rd, 2022
The limited-edition soy candle is triple scented to evoke the scent of pumpkin pie filling.
Glasshouse Fragrances Debuts Halloween Candle
The limited-edition soy candle is triple scented to evoke the scent of pumpkin pie filling.
Sep 7th, 2021
Loewe has released new home fragrances such as Marijuana and Beetroot.
Loewe Announces Home Fragrance Collection
Loewe releases new scents to their home fragrance collection
Sep 3rd, 2020
“At Pura, we’re reimagining the future of fragrance,” said Mara Dumski, chief fragrance experience officer at Pura. “Becoming a member of FCA will further support our commitment to growth and innovation within the space.”
Pura Joins Fragrance Creators Association
Pura is a tech company that combines premium fragrances with smart technology.
Dec 12th, 2024
Better World Fragrance House by Drake. Photo: Revolve.
Drake Debuts Better World Fragrance House
The line includes five candles, including one that smells like Drake himself.
Dec 7th, 2020
Michael Carlos, Givaudan.
Fragrance in Good Times and Bad
Givaudan's Michael Carlos on how the economic crisis might reshape the industry.
Mar 23rd, 2009
Unilever and Fragrance: Emotion and Function
Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.
Mar 15th, 2010
Created by Christine Hassan, the fragrance notes are described as freshly uncanned tennis balls, Vacation sunscreen, Prince cotton sweatbands and cucumber sandwiches.
Givaudan Debuts Fall Fragrance Guide 2022
The company shares its line-up of recent seasonal candle launches.
Nov 30th, 2022
As consumers increasingly scrutinize ingredients and seek natural air care products, the number of launches making a botanical and/or herbal claim has doubled over the last five years.
Functional Fragrance Benefits in Air Care
As customers demand more than just standard fragrances, houses are turning to additional technologies to meet their needs.
Sep 1st, 2020
Terees Western, stated, 'I started my business in scent education doing fragrance workshops because I found that people didn’t have any understanding in what was in their bottle of perfume.'
Black Joy in the Fragrance Industry
Highlighting initiatives for the development—and success—of Black fragrance professionals.
Sep 23rd, 2022
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