
On December 11, 2024, the Fragrance Creator’s Association (FCA) announced that smart fragrance company Pura joined its membership.
Pura is a tech company that combines premium fragrances with smart technology. The company’s proprietary diffuser allows users to customize and control their ambient scents in their homes. Each scent is formulated with responsibly sourced ingredients.
“At Pura, we’re reimagining the future of fragrance,” said Mara Dumski, chief fragrance experience officer at Pura. “Becoming a member of FCA will further support our commitment to growth and innovation within the space.”
“FCA’s diverse member companies span the fragrance ecosystem, united by shared values of stewardship, innovation, and a commitment to consumer wellbeing,” added FCA president and CEO Farah K. Ahmed. “Welcoming Pura strengthens our mission to drive positive impacts for businesses and consumers today and in the future.”