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Section: Fragrance > Ambient Scent
Fragrance
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Fine Fragrance
From Fruity to Floral: Nest Fragrances Releases 3 Scents
The Wild Poppy, Rose Noir & Oud and Velvet Pear scents will be available in a variety of product formats starting in late January and early February 2019.
Fragrance
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Ambient Scent
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.
Ambient Scent
Scent & Fire Fragrance Company Promotes Self-care for Mental Wellness
Founder Monisha Edwards is on a mission to tackle mental health issues with products designed to de-stress environments.
Ambient Scent
[Interview] Scent & Fire Candle Company Discusses Mental Health x Fragrance
Founder Monisha Edwards connects to discuss the company's mental health initiative, curated scent experience and future endeavors.
Fragrance
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Ambient Scent
Fragrance Diffusion Systems Innovator Scentys Opens Offices in United States
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Fragrance
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Ambient Scent
Drake Debuts Winter Candle to Better World Fragrance House Collection
The collection of fragrances is crafted in collaboration with air care perfumer, Michael Carby.
Event Coverage
Behind the Fragrance at Day 3 of the World Perfumery Congress
The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.
Trends
Key Drivers in Home and Body Fragrance Markets According to Kline
Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.
Trends
Kline Study Finds Home Fragrance Market in the Strongest Position Yet
According to a study by Kline, the U.S. home fragrance market is in one of its strongest positions with the strongest growth since 2010 in 2015.
Ambient Scent
Nest Adds Pura Lime Zest & Matcha Scent to Home Fragrance Collection
The fragrance oil combines effervescent citrus notes with green tea and other energizing scents.
Fragrance
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
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