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15 Results
Type: Article
Section: Fragrance > Ambient Scent
Home Care
Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Ambient Scent
A Fresh Start: RTD & Air Care in 2018
Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.
Ingredients
Ethyl Dehydrocyclogeranate
The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.
Ambient Scent
Home Fragrance: Air Care in the US Market
The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Ingredients
A revolution in fragrance: Lemon Myrtle – the new citrus
Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!
Ambient Scent
Choosing the Right Fragrance Solvent
Maximizing performance while meeting sustainability and other consumer-driven metrics is a critical balance.
Ingredients
Revitalizing rose cultivation and a future in essential oils in Azerbaijan
Revitalizing rosa damascena cultivation and oil production in Azerbaijan’s picturesque Alazani Valley, Lecheq Farm & Distillery share a glimpse of their ethically produced treasures.
Fine Fragrance
Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
Ambient Scent
Relighting the Flame
As scented candles lead the way in air care, fragrance compositions are more creative than ever, while technical considerations explore natural waxes and solvents for a more eco-friendly label.
Ambient Scent
The Scent of Home: From the Bedroom to the Living Room
As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.
Ambient Scent
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Ambient Scent
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Trends
Sights on Sub-Sahara
How can we learn from China to navigate the fragrance opportunity in Africa?
Ambient Scent
The Juice: Achille Riviello – the Creative Engineer
Achille’s curiosity and passion for chemistry have led him through a diverse career path in fragrance, where pushing boundaries is an everyday goal.
Ambient Scent
Forward Thinking: Scented Air
Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.
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